Country Feeling’s legendary story begins with one portable sewing machine. In 1978 Cheron Kraak returned to Jeffreys Bay and began sewing boardshorts for surfers on the beach. All she owned was that one portable sewing machine.With very limited capital, she traded shorts, shirts and other beach gear with the surfers in return for their help to transform a match-boxed size garage into the first Jeffreys Bay Surf shop. Twenty seven years later, Cheron has built Country Feeling up into a unique lifestyle & surfing brand.
Country Feeling is the first and last core surf shop in Jeffreys Bay. Here you’ll find everything from high-end surf boards to wetsuits to a wide range of surf accessories. Country Feeling also offers a unique range of tees and hoodies, many of which are J-Bay-themed and make for the perfect souvenir!