Designer womens' wear
Call +27 42 293 4078
Welcome to the Hip Shop: a local fashion brand that specialises in modern, unique clothing that is designed to make women feel comfortable and confident. The Hip Shop is run by mother-daughter duo Berinda van Wyk and Simoné De Jager and is an authentic J-Bay brand. The brand started from humble beginnings, with Berinda hand-making and selling unique garments to local clients from the spare bedroom of her family home in Jeffreys Bay. As demand grew, the collection was formalised and within a year they opened several stores across the country, one of them the J-Bay Village flagship store.